Hi, I'm Xanthe (pronounced Z-ann-thee), or simply Xan. I create UX/UI designs grounded in research and behavioural science to create experiences that perform. I have a strong interest in ensuring digital experiences can be enjoyed by all.
I love being on the tools as much as I love guiding designers to deliver their own successful projects, drawing on 15 years working with the worlds biggest brands.
JUNE 2026
The Ideal Process. Often adapted for the real world
In a perfect world, every project would follow this process—but in reality, every project is a bit different, and budgets don’t always stretch that far.
That’s where flexibility comes in: adapting the approach to fit the individual project constraints while still aiming for the best possible outcome.
About
Researcher. Mentor.
Accessibility advocate.
UX/UI Designer.
5+
5+
Years of Experience
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Average Employment Tenure
I'm not just here to make things look good, I'm here to make them work. For over 15 years I've worked with enterprise brands you know and love, enhancing their digital experiences by reducing friction, easing purchase anxiety, and increasing the value and incentive that motivates customers to buy.
I embed WCAG 2.2 into all design work, ensuring experiences can be enjoyed by all.
